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From product attributes to a new commerce language
Amiel Digital was founded in 2021 by a small group of retail and machine-learning engineers who kept running into the same problem: catalogs were written for merchandisers, not for the people actually shopping.
We started with one model that could rewrite product attributes in shopper language. Today, that idea has grown into a platform that connects catalogs with search engines, AI answer engines, ad networks and marketplaces — at the scale of hundreds of millions of SKUs.
We're a remote-first team across Europe and the UK, building for a future where every product can be found in the exact words a customer thinks of first.
Learn more about the platform →What we believe
A short list of principles that shape how we ship, hire and serve customers.
Shoppers first
If a change doesn't help a real shopper find a real product faster, we don't ship it.
Humans in the loop
AI proposes, humans approve. Every output is reversible and auditable.
One layer, every channel
Catalog, search, ads and AI surfaces should agree on what a product is.
Amiel by the numbers
A snapshot of the catalog and team behind the platform.
Our Investors
The funds and operators who believe in bringing real human language back to commerce.
Trusted by global brands and retailers
From digital-native labels to enterprise marketplaces — Amiel Digital powers discovery for catalogs of every shape.
All Events
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We're Hiring
We're looking for engineers, designers and operators who want to shape the next generation of commerce discovery. Work on production AI used by hundreds of retail brands every day.