Get shoppers what they want
Amiel translates customer-speak — fit, occasion, vibe, use-case — into structured terms your search engine can match, so people find what they're looking for no matter how they phrase it.
Built for merchandisers
A catalog that knows what your shoppers mean
Amiel sits quietly between your PIM and your storefront, mapping every product to the words, moods and occasions real shoppers type into the search bar — without rebuilding your stack.
Drop-in with Algolia, Klevu, Bloomreach, Constructor or native search
Live synonyms layer rebuilt every night
Brand voice and banned-term controls included
+10%
Incremental conversion lift
+15%
Incremental CTR lift
+8%
Incremental ecommerce revenue
Eliminate search noise
From vague descriptions to the longest long-tail queries, attribute-rich results surface a curated set of the right products and none of the wrong ones — with far fewer zero-result pages.
Stay current with trends
Plug live trend, micro-occasion and seasonal signals into your search and merchandising, so you sell from what shoppers want this week, not last season.
Recommendations that convert
Better attributes mean recommendation engines understand the why behind a click. Cross-sell, similar-item and complete-the-look modules become more relevant — without ripping and replacing your stack.
Shopper → catalog
From fuzzy queries to perfect product sets
Amiel's intent layer expands the way shoppers actually search into the structured attributes your engine understands — instantly.
Shopper
"comfy work dress for tall girls"
Amiel attributes
Midi · A-line · stretch · workwear · tall fit
Shopper
"sage green wedding guest outfit"
Amiel attributes
Sage · sage green · wedding guest · cocktail · satin
Shopper
"non-toxic sippy cup for toddlers"
Amiel attributes
BPA-free · silicone · 12m+ · spill-proof
Shopper
"neutral living room rug 8x10"
Amiel attributes
Beige · oat · neutral · area rug · 240×300cm
Inside the platform
Search that looks beautiful and works harder
Faceted filters built from real shopper language, color-aware swatches, fewer dead ends. Drop Amiel into your existing storefront and watch zero-result searches drop overnight.
−42%
Zero-result searches
+18%
Add-to-cart from search
+9%
Average order value
−27%
Search-to-exit rate
Operations
A control room your merch team will actually use
See enrichment coverage by category, approve attribute rewrites in bulk, and ship updates back to your storefront with a single click.
Buy credits and try itBetter combos from your whole assortment
Recommendation engines work best when they understand context, not just co-purchase history. Amiel Digital feeds them style, occasion and intent signals so every recommended product feels handpicked.